Lovable

200+ non-coders reached through targeted hackathon

AI.SEA partnered with Lovable to run a targeted hackathon designed to reach builders outside their usual technical audience.

Instead of engineers, the event attracted 200+ non-coders, including 40–50+ year old business owners, operators, and solo founders. Many participants were already running real businesses and were actively looking for tools to ship faster without engineering teams.

During the hackathon, Lovable became the primary tool participants used to build landing pages, prototypes, and internal tools for their existing businesses. This was not experimentation for fun — it was applied usage under real commercial constraints.